When we set out to create Gen See, we didn’t want to choose between makeup we love and makeup that’s good for us and the planet. We wanted high performance, multi-tasking clean makeup, sustainable packaging, and a color palette that brings a smile to your face each and every time you use Gen See products. 

The Gen in Gen See speaks to the generations that come before and after. Our mothers, grandmothers, friends and children, their influence on our love of beauty. See in Gen See speaks to seeing people. Not just our customers, but also insisting on diverse, inclusive practices in our company and throughout our supply chain. 

Tamar Yaniv & Danya Klein

Gen See Co-Founders