- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types including dry, mature, sensitive, blemish-prone, combination and normal.
Why we stand behind it
A long-wearing, handcrafted, full coverage lipstick that offers high impact color in a single swipe. Customized pigments are milled in organic castor seed oil to give you four times the intensity with a creamy finish.
Key ingredients
Apricot seed oil: Locks in moisture.
Castor seed oil: Softens and soothes.
Mango seed butter: Supports natural elasticity.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Vegan
Gluten Free
Soy Free
Non GMO
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
For a soft, matte stain, apply Color Block with your finger directly to your lips with a blotting motion.
Apply directly from the tube for the boldest block of high-impact color.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ilia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
SHOP ALL Ilia
