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Exa Beauty

The name Exa comes from the decimal unit prefix 10¹⁸ (1,000,000,000,000,000,000) because Exa's range is big, their impact is bigger and they're at the max on inclusivity. Why try to fit in--when you were born to stand out? 

Exa takes the world’s most potent plants and magnifies their elements to create clean beauty that’s positively charged. Exa believes in clean makeup with extended frequency in colors for every human with packaging that's designed to be as eco-as-possible. 

Exa donates a percentage of proceeds to Women’s Voices for the Earth, an organization that amplifies women’s voices to eliminate the chemicals that harm our health and our communities.

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why Exa Beauty
Reasons to know Exa Beauty
Credo created Exa because we believe that safe, non-toxic makeup isn’t just a passing fad, skin tone, or income level—it’s your right. Our mission is to bring more color to clean beauty so everyone can play. We care about our impact on the planet. When selecting product packaging, we consider the entire life cycle: how materials are sourced and produced, how they’re used and how they’ll eventually be discarded.
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The Credo Clean Standard™

Every brand we carry shares a commitment to our industry leading standards for safety and sustainability.

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Product

Transparency and innovation in ingredients and product safety.

Packaging

Innovations in packaging design, materials, and end-of-life management.

People

Just treatment of all people and commitment to the community.

Planet

Humane treatment of animals and sustainability in sourcing and manufacturing.

our impact

Born to stand out

We care deeply about the health of people’s skin and the health of our planet. We’re inspired by nature and the powerful ingredients it produces. Every product is cruelty-free and formulated to meet the Credo Clean Standard. The strongest standard in beauty retail today.

charitable giving

Everyone deserves clean

Exa donates a percentage of our proceeds to Women’s Voices for the Earth, an organization that amplifies women’s voices to eliminate the chemicals that harm our health and our communities.

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